The site will see the grade II-listed building, famous for being the former residence of press baron Lord Beaverbrook, converted into a luxury hotel, along with a health club and spa. This will be complemented by a private members club 18-hole golf course co-designed by David McLay and Tom Watson, opening in the summer of 2016.
Development is moving apace at the 400-acre site, where a new, state-of-the-art Toro irrigation system is currently being installed. This uses Toro's innovative Lynx® Central Control system with its intuitive interface that will allow Beaverbrook's greenkeepers to precisely customize the system to their own course conditions and requirements to ensure efficient, controlled use of water at all times.
Added to this are Toro's latest golf sprinklers - the new INFINITY® Series with Smart Access®. INFINITY sprinklers deliver all of the innovative features for increased efficiency, enhanced course appearance and improved playing conditions, but with the added benefit of Smart Access. This feature is a boon to course managers as every serviceable element can be accessed from the top of the unit. It means sprinkler repairs and maintenance can be done without the need to dig up the unit with consequent damage to turf and loss of time and money. The sprinkler also is future-proof, designed to accept new and improved upgrades as they become available.
Tim Edwards, a director of developers for Longshot Cherkley Court, says: “We aim to become the most exclusive private golf club in the UK and have chosen Toro to be a big part of our future plans. Everything about this project is about finding and using the best of the best - and that includes Toro. In my opinion, they are the best in the industry; the highest quality.”
He sees it as a big benefit that the club will be 100 percent Toro and that the irrigation will be complemented in the future by the arrival of a Toro turf equipment fleet to cut and maintain the prestigious Beaverbrook course. According to Jeff Anguige, Toro sales manager for distributor Lely UK, this will comprise of a full range of mowers for cutting all areas of the course, as well as utility vehicles, sprayers and top-dressers.
The project is expected to create around 300 jobs, with staff being recruited from the local community as much as possible. Edwards says this includes bringing together the best greenkeeping team available - “the most skilled staff, ideally those who already know and like Toro and enjoy using Toro equipment.” Meanwhile, Lely will be providing support throughout the grow-in phase and into the future.
Andrew Brown, corporate accounts manager for The Toro Company, says: “Beaverbrook Golf Club is a prestigious new enterprise and Toro and Lely are delighted to be chosen as its preferred supplier for both irrigation and machinery. We look forward to working with Tim and his team over the coming months.”
About The Toro Company
The Toro Company (NYSE: TTC) is a leading worldwide provider of innovative solutions for the outdoor environment including turf, snow and ground engaging equipment, and irrigation and outdoor lighting solutions. With sales of $2.2 billion in fiscal 2014, Toro's global presence extends to more than 90 countries. Through constant innovation and caring relationships built on trust and integrity, Toro and its family of brands have built a legacy of excellence by helping customers care for golf courses, landscapes, sports fields, public green spaces, commercial and residential properties and agricultural fields. For more information, visit www.toro.com.
About Lely UK
Established in 1968 Lely UK Ltd is the UK's leading, privately owned agricultural machinery supplier providing the farming industry with an extensive range of professional equipment, either manufactured by Lely Industries or sourced from one of its highly reputable business partners. With a comprehensive line-up of grass machinery now in place, Lely can highlight itself as being a specialist in forage solutions,Toro, Otterbine and TYM products make up the Turfcare portfolio. Lely offer an exceptionally high standard of pre-sale and after-sales back up on Turfcare products, both via the dealer network and from head office. More information at turfcare-uk.lely.com.